“Building sustainable communities begins with a focus on infrastructure, equity and self-sufficiency. Our work supports pioneers and change-makers with effective tools and techniques to build powerful communities.”


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 The New American City

Truly Living Well Center for Natural Urban Agriculture at Wheat Street

Truly Living Well Center for Natural Urban Agriculture at Wheat Street

In the New American City, you will live within walking distance of where your food is grown. You will be happier, healthier, and more in touch with your community. Your children will live in safe, clean neighborhoods where jobs are plentiful, and practical education is celebrated. But where do we start and how do we get there?

K. Rashid Nuri began his work nearly 50 years ago. After observing local food economies around the world, he relocated to Atlanta to achieve his goal of building a renaissance in local food production. As the founder of Truly Living Well Center for Natural Urban Agriculture, K. Rashid generated a demand for local, healthy produce. And now, a new generation of small farmers with technical and entrepreneurial skills has arisen to advocate for a redesign of our cities.

One of the most significant social impacts of urban farming is that it prepares us for a sustainable future. The New American City will harness the power of design, urban agriculture, and entrepreneurism to change the way we live our lives for the better. Grocery stores will be supplemented by local farms. Your power will come from renewable resources. You will be healthier. And, we will be well poised to battle climate change.

The Builder

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K. Rashid Nuri had a powerful “burning bush” revelation while a student at Harvard. The experience set him on a global food odyssey, managing agricultural operations throughout the U.S. and 35 countries in Europe, Asia and Africa. Rashid saw, up close, the abuses and inefficiencies of Big Ag. His vision of community food sovereignty and food equity emerged with full clarity. He brought that vision to Atlanta in 2006, founding Truly Living Well Center for Natural Urban Agriculture (TLW). TLW became Atlanta’s premier urban agricultural organization, growing tons of chemical-free, nutritious food, providing jobs and educating communities about food, nutrition and self-sufficiency.

Click here to read Rashid’s full bio >

Click here to view Rashid’s electronic press kit >

Off the Wall Mural Project

Find the Mural in Atlanta!


Connect with Rashid on Twitter!

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The Nuri Group

The Nuri Group continues Rashid Nuri’s 50-year career, rooted in building communities on the foundation of agriculture. Rashid’s experience in agriculture and organizational development has prepared him to share those skills with others who promote the vision of strong communities, with equitable access to the tools for prosperity. He is a pioneer in the U.S. New Food Movement, helping to build communities that have become more self-sufficient through natural urban agriculture.

The focus of The Nuri Group is to advocate broadly for urban agriculture at the local, regional, and national levels. In addition to his core constituency of urban farmers and urban farming organizations, Rashid works with educators, legislators, urban planners and advocates for social justice, to provide concepts, tools and training for greater impact. The mission of The Nuri Group is to solidify the position of urban agriculture as an economic engine and a tool for building powerful communities. We are offering our services to: 

  •  Entrepreneurs

  • Community Activists

  • Environmentalists

  • Nonprofits

  • Urban Designers

  •  Elected Officials

  • Civic Associations

  • Educators

  • Religious Leaders

  • Healthcare Community

My goal is to expand equitable access to the tools for success in urban centers through education, funding,
partnerships and appropriate regulations. The Nuri Group is working to solidify the position of urban agriculture and small farming as a profession, economic engine and tool for building powerful communities.
— K. Rashid Nuri

Connect with The Nuri Group on Twitter!

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